GROUP SALES MANAGEMENT

Sales Team

Develop and grow charter business

  • Sales Team handles all telemarketing to attract new and old groups
  • Handles all charter paper work i.e. manifests, insurance and contracts
  • Creates forecast for Casino
  • Follows up with riders on groups, attracting them to line runs
  • Does post analysis work on groups
  • Helps develop bounce back package for group riders
  • Attends trade show to help promote the program

    • Community based promotions

  • Help create promotions in the communities and on board the bus
  • Promote the promotions to get the best draw
  • Work with businesses and organizations to cross promote

    • General Marketing

  • Work with casino to develop direct mail and print ads to attract the best players
  • Working with casino social media to promote the bus program
  • Work with casino staff to improve in-house promoting
  • Create and operate 800 number, call center for bus program and optional website

    • 24 Hour Management Team

    Daily bus operations

  • Making sure buses are ready and on time
  • Able to reroute buses and schedules in the event of traffic and weather
  • Make sure drivers are well trained in transporting casino bus players
  • Manage all bus issues

    • Analysis of program

  • Collection of all passenger counts and reconciling with casino staff
  • Create spreadsheets and other tools for player analysis
  • Determine trends in numbers to make adjustments and increase profitability
  • Consult with casino analysis team to maximize individual and program profitability

    • Manage bus depots (Optional)

  • Work with Casino to create a bus depot design layout that best promotes the brand
  • Train bus depot staff and manage daily operations
  • Create and implement depot based marketing