GROUP SALES MARKETING

Acquisition & Retention Programs

Casino Shuttle will work with the casino to create a cost effective group sales marketing strategy to build a profitable bus program
  • Inner Casino Marketing: Marketing on property and gaming floor
  • Direct Mail: mailers directed at zip codes near the pick-up locations
  • Social Media: the casino announces the Bus Program on all social media outlets available
  • Print: small ads done with local community papers
  • Tradeshows: should be attended when they are senior based to reach line run customers and tour operator based to
  • attract group trips to expand charter business
  • Group Charters: an excellent vehicle for growing the database to feed the line runs
  • Casino Parties: parties thrown with senior and other specialty groups to help market the program
  • Cross-promotions: work with local businesses that are used for pick up locations or are located near pick up areas.
  • Bus Operator Promotions: Small promotions held on off peak times to attract more riders